Welcome!

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About Me

I started my career in the Los Angeles Unified School District — middle school science teacher, and I loved every minute of it (well, most of them) — then spent several years at the district level supporting teachers and working on the implementation of district assessments. That work made me want to understand more about teaching, learning, and expertise.

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So I went back to school — for six years — initially focused on teachers and classrooms, but my training at UCLA and at CRESST — the National Center for Research on Evaluation, Standards, and Student Testing — took me much further. I came out a measurement specialist who had worked across fields as varied as math, video games, social work, and literacy — and so much more. What started as a question about teachers became a career built around how different organizations and programs understand and measure whether their work is actually doing what they set out to do.

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Too many organizations are doing meaningful work but struggling to show it — not because they don't care about data, but because the tools available are too complex, too expensive, or too generic to be useful. And many simply don't know where to start. They have deep expertise in the work they do — but not in missions, measurement, and making sense of it all.

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That gap is what this site is built around. Today I support organizations through a combination of consulting, practical tools, and free resources — starting with mission, and building measurement systems that actually serve the people doing the work.

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My Approach

My work usually starts before any data is collected. We begin with where you're headed, what success looks like for the people you serve, and how your program creates that change. From there we build measurement systems that reflect what is important to your organization as well as any funder or outside requirements.

 

I believe good outcome measurement shouldn't require a specialist, a large budget, or a system so complex it never gets used. It should be something your team can run, understand, and learn from — starting simple, and growing as your program does.

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I also believe program data should serve more than one purpose. The information that helps your team make better decisions week to week should be the same information you bring to funders and boards. A good measurement system does both — and that's what makes it worth sustaining.

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My practice is focused on nonprofits, schools, and youth programs — where rigorous measurement support is most often out of reach. But measurement methods travel, and I work with a variety of organizations when the fit is right. If you run a community program, family initiative, or health education program, you'll find plenty that transfers.

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A Note on What This Is

What I help organizations build isn't research for research's sake. It's practical measurement systems that provide credible information without creating unnecessary burden. The goal isn't to replicate a university research study. It's to gather meaningful information that helps programs learn, improve, and communicate their impact with confidence.

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If you have questions, want to work together, or just want to say hello, my inbox is always open.

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— Rebecca 

rebecca@evaluationtoolkits.com

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View my full professional background on LinkedIn

As featured in NonProfit Pro: Why Strong Impact Reports Start With Better Measurement

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I rely on word of mouth — if these tools have been useful to you, sharing them with a colleague means more than you might think.

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Photo credit to my 11 year old.