If you've ever looked at your survey results and felt like you had data but no real usable findings — this is probably why. Most nonprofit surveys are built by accumulating questions. Someone adds what the funder wants to see. Someone else adds a few items from a template they found online. A staff member suggests a question that came up at the last board meeting. By the time the survey goes out, it has fourteen items and no clear center. The result is data that's hard to sum